“The vibe is cool girl blowout,” says the hairstylist behind Jodie’s glossy ’90s look.
on Broadway, chose the look at attend Gucci’s spring/summer 2024 show at Milan Fashion Week.Despite the air of insouciance that made it feel as though no product or tool had touched her mane, Comer had called on the expertise of hairstylistto create the look. “We decided we wanted to do a big blowout,” says Wood. “Basically a salon blowout that’s been slept on, so it feels slightly more undone and effortless with subtle texture. The vibe is a cool girl blowout.
In contrast to Comer’s innately modern style, Wood relied on some tried and tested techniques to master her effortless blow dry. “I [added] some old school velcro rollers after the drying process,” he explains. “Simply add the rollers to hair, spritz with hair spray, then leave for 30 mins to cool. Take out the rollers and spray in loads of dry texture spray to keep the volume, and give the effect of yesterday’s slightly more undone blow out.
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