More Than A Magazine, A Movement
We are seeing success and the benefits of investing financially in women, but how can we fast track gender equality? How can we help the younger generation strive for equality? Maybe the answer is “The Caitlin Clark effect.”
On March 1, the The Star Tribune out of Minneapolis posted a heartfelt and moving op-ed by Dr. Asitha Jayawardena, a proud dad to two young daughters that went viral: “Dear Caitlin Clark … You’re amazing on the court—but that’s just the start of your influence.”Sports fans of all ages are on to something big. The media can no longer bury the lead. Women excel in sports. Now companies and their brands need to see the writing—and the opportunities—on the sports page.
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