Reborn sixth-generation SUV will emphasise a “family adventure” focus, and is tipped for ICE and EV
JLR will reinvent the ailing Discovery brand for its sixth generation by repositioning it in its own “unique territory” and moving it away from its Defender sibling, which has been “cannibalising” sales. The current Discovery has been on sale since 2017, making it the oldest model in the Land Rover stable. It is also the slowest-selling, notching up only 16,750 global sales last year, almost half that of the Discovery Sport.
JLR has confirmed plans for electric Land Rovers by 2026 and it is expected that the Discovery 6 will be one of them. However, the company has recently increased investment into versatile vehicle architectures – from £15 billion to £18bn – in light of fluctuating EV demand and doubled down on the importance of plug-in hybrids as a transitional technology. This raises the possibility that the Discovery will continue to be available with ICE power.
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