JetBlue is rolling out a new loyalty rewards system tailored to customers who may not fly as frequently to give them access to perks like a free alcoholic beverage.
the launch of its new TrueBlue loyalty program Wednesday, which is tailored to benefit customers who fly less often but want to rise up the ranks of the company’s frequent-flyer program.
The new TrueBlue program will allow members to track their progress up the Mosaic tiers as they accumulate more tiles.
"As JetBlue grows, we maintain our commitment to delivering innovative programs and products that provide our customers with great service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty program," said Jayne O’Brien, JetBlue’s head of marketing and loyalty. As passengers work their way up the Mosaic tiers by earning more tiles, they’ll get access to more benefits.Mosaic’s second tier, which members reach at 100 tiles, gives them up to 7 inches of extra legroom at no further charge when such seats are available.
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