Jesse Garcia becomes the father of FlaminHotMovie in the first trailer for the film. Watch now:
Searchlight Pictures has finally unveiled the first full trailer for Eva Longoria's directorial debut film, Flamin' Hot, and it's a spicy one. Ambulance star Jesse Garcia takes on the role of the real-life father of the Flamin' Hot Cheetos Richard Montañez who supposedly invented the neon red powder while working as a janitor in the Frito-Lay factory in Rancho Cucamonga.
Flamin' Hot may be named after the iconic snack, but the focus of the film and its marketing is definitely on the man behind it all. Montañez lived a life of crime before having a family, choosing instead to take a job cleaning machines in the Frito-Lay plant as he settled down. One day, he brought home some unflavored snacks and experimented to create something that reflected his Mexican American roots with his family helping him test concoctions to determine which snack burns good.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Although there are questions about the validity of Montañez's story, that hardly makes it any less worthy of using it as the basis for an inspirational film. Flamin' Hot Cheetos remain among the most popular snacks to ever grace the market, but Montañez's rags-to-riches tale remains an empowering one about making the voice of a community heard and climbing to the top of the ladder through innovation.
RELATED: All the New Movies Coming to Streaming This Week: 'Air,' 'Still: A Michael J. Fox Movie,' and More Longoria Gathered a Strong Cast to Fulfill Her Flamin' Hot Dreams Flamin' Hot marks a big step forward for the Desperate Housewives star as she puts her skills from directing episodes of Black-ish and the ill-fated Gordita Chronicles to work in the feature format. To bring this inspirational tale to life, she teamed with writers Linda Yvette Chávez and Lewis Colick.
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