Jeremy Scott speaks from Seoul, Korea, where he unveiled a new upcycled capsule collection with Hyundai.
It’s a bright and balmy spring day in Seoul and Jeremy Scott is in high spirits, despite the soul-crushing jet lag. It’s been quite a month for the designer, who put on a Moschino show in Milan and dressed Oscar nominee Angela Bassett in a frothy violet gown from the brand at the Academy Awards in LA, and thenby exiting the company where he was creative director for a decade.
“I love it,” he exlaimed. “I love wherever I can bring my creativity and hopefully elevate an idea and inspire people and bring attention to something, especially something like this. Maybe sometimes it’s not so sexy. And so to make it sexy and exciting in that way and make people want to pay attention—that makes me happy.” Here, Scott shares his take on sustainability and the state of fashion and pop culture today.
It’s interesting to see a company like Hyundai use fashion as a vehicle to deliver its message. Do you think fashion still has that power to resonate with people in a way?
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