Jennifer Lopez is returning as the face of Guess for its spring 2020 campaign
Jennifer Lopez attends the 25th Annual Critics' Choice Awards at Barker Hangar on Jan. 12, 2020 in Santa Monica, Calif.is returning as the face of Guess for its spring 2020 campaign. The news comes a year and a half after co-founder Paul Marciano resigned as executive chairman amidst sexual harassment accusations by five women. In January 2019, the fashion label announced Marciano would continue as chief creative officer with his employment at will.
The 2020 Super Bowl halftime performer joined the brand in a "multifaceted partnership" in May 2019 for her "It’s My Party" concert tour. Guess designed official concert merch for sale, and Lopez's back-up dancers were decked out in the label.
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