NEW YORK, Jan 16 ― Jennifer Lopez is the fashion star of the moment. The singer and actress was unveiled as the star of the latest Versace campaign earlier this month ― and now she has also launched a comeback at the all-American label Guess. Two years after modelling in the brand’s Spring...
Actress, singer, dancer, entrepreneur and fashion icon stars in Guess & Marciano Spring 2020 advertising campaign. ― Picture courtesy of Guess via AFPThe singer and actress was unveiled as the star of the latest Versace campaign earlier this month ― and now she has also launched a comeback at the all-American label Guess.
Two years after modelling in the brand’s Spring 2018 campaign, JLo has rejoined the fashion brand to front the Spring 2020 ads for Guess and its brand extension line Marciano. The campaign sees her channel old-school glamour for a series of classic Hollywood-themed images shot by the photographer Tatiana Gerusova in Santa Monica, California.
“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,” said Lopez in a statement. “The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.
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