In honor of Lolavie's launch at Credo Beauty, the actor is sharing some secrets.
launched LolaVie, in 2021, the brand had been nearly five years in the making. From the outset, the actor-turned-beauty-founder was adamant about creating hair-care products that didn't require people to choose between naturally derived formulas and ones that actually worked. What started with a single Glossing Detangler has expanded into a full six-product line that delivers on both fronts.
It’s one thing to create good-for-you formulations with naturally derived ingredients—plenty of hair-care brands do just that, and for Aniston, that was table stakes. But LolaVie's products go above and beyond with clean, accessible,It's not just about keeping the products clean and having them do what they claim to do, but it's also about protecting your hair from heat and making it more manageable," Aniston tells Well+Good.
As for what’s next, Aniston is staying tight-lipped, though she does mention one styling product she’s been testing. And, of course, there’s the long wishlist of LolaVie launches fans are pushing for.
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