Blackpink’s Jennie is showing off her sultry side for a new campaign with Calvin Klein. RSRecommends
Calvin KleinThe limited-edition collaboration takes cues from Jennie’s own wardrobe, and features underwear sets, denim, minimalist tees, fleece and knits in both pastel colorways inspired by star, as well as classic black and white. The branding on the pieces reimagines the brand’s logo in Jennie’s personal handwriting.
The accompanying campaign photos, meantime, reveal a sultry and sophisticated side to the pop star, who models some of her favorite pieces from the line. And while baring it all can be intimidating, Jennie says the best way to look cute, is to feel confident. “Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” says Jennie, who starred in the brand’s 2022 campaign alongside Dominic Fike, Chloë Sevigny, and more. “I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.
Calvin Klein says they recognize that Jennie “is a cultural powerhouse” and their goal is to build the partnership from an authentic place.
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