Before Amazon's Echo speakers, there was no market for voice-powered smart speakers. Amazon created that market.
Amazon debuted the Echo smart speaker in late 2014, and in the subsequent years it's become a near-ubiquitous device in homes —"more than 100 million Alexa-enabled devices" have been sold so far, Amazon says.
But the device was a major risk for Amazon at the time."No customer was asking for Echo. This was definitely us wandering," Amazon CEO Jeff Bezos said inIt's this concept of"wandering" — taking big risks on new ventures — that Bezos said is central to Amazon's continued success.Amazon's Echo smart speakers and its voice assistant Alexa were not a sure thing when they first debuted back in 2014.
A small speaker with built-in microphones, connected to the internet, that lives in my house? No thank you! That sentiment is far from normal nowadays; over 100 million devices with Alexa built in have been sold in the last five years. It is another hugely successful product from Amazon, alongside the Kindle and Amazon Prime.
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