The Texas-based retailer last October debuted its beauty concept that it created with Thirteen Lune, an inclusive e-commerce site selling new BIPOC-founded...
The Texas-based retailer last October debuted its beauty concept that it created with Thirteen Lune, an inclusive e-commerce site selling new BIPOC-founded brands.
Sephora didn’t renew its 15-year contract with JCPenney and moved its in-store shops to Kohl’s, which has said it plans to put Sephora in all 1,100 of its stores. About 600 are open now.For a while longer, Sephora shops are in both Kohl’s and JCPenney stores. Sephora’s contract with JCPenney ends this year, and its shops will continue to operate through the transition to the new JCPenney Beauty experience, Penney said.
Wlazlo worked with the founder of Thirteen Lune, Nyakio Greico, to bring brand diversity and inclusion to the shops. Relevant: Your Skin Seen by Nyakio Grieco, Reina Rebelde and Mirabella are among JCPenney Beauty’s exclusives. The new shop is also online with a virtual makeup try-on and skincare quiz to help customers find products.
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