NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.
The introduction of NIL — name, image and likeness — has changed theStudent-athletes are encouraged to monetize their names as brands, and it's paid big dividends for manyand women's basketball star Angel Reese, a 2022 national champion. Jayden Daniels of the LSU Tigers against the Georgia Bulldogs during the SEC championship at Mercedes-Benz Stadium Dec. 3, 2022, in Atlanta.after transferring from Arizona State following three seasons there.
"It’s a blessing," Daniels told Fox News Digital over the phone. "I feel grateful to have my first national NIL deal with Powerade. Being able to do that and incorporate the Win Bar — the Win Bar means a lot to not just me, but the state of Louisiana and LSU. It just means more."LSU's sacred Win Bar is touched by every player walking out onto the Tiger Stadium turf, which Powerade incorporated into its marketing.
"I’d just say it’s the brand that LSU has," he explained. "You’re playing at a premiere university in the best conference where all eyes are on you. And then, just the people that came before you that’s paved the way for us, as far as Shaq , Tyrann Mathieu. Those type of people have so much power.
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