Shawn Carter just made around another $750 million.
on its own merits. There are only two expressions available, VSOP and XO, both immediately recognizable in their bottles emblazoned with the Cross of Lorraine. But earlier this year Carter decided that he wanted to be bought out of the company, and that Bacardi was legally obligated to do so. The main issue was around money, as it so often is, with Carter claiming in a lawsuit that Bacardi was lowballing him—they offered $500 million, and he believed the number should be closer to $1.5 billion.
Under the terms of this new agreement, Jay-Z will continue to be a part of the brand, and be close to another billion dollars richer than he already is. A recent press release tried to paint a shiny, happy picture on the outcome for all parties involved . “Growing D’ussé over the past decade from an idea to one of the fastest-selling spirits in history has been a blessing,” said Jay-Z in a statement.
It looks like D’ussé mentions may continue to work their way into Jay-Z songs, because although Bacardi now controls more than three-quarters of the brand he will “retain a significant ownership stake,” according to a press release. That also means we might see some more extremely high-end bottles hitting the market, or coming to auction, like the 2021 release of a 1969 vintage in celebration of his 50th birthday . As Hov made it very clear almost 30 years ago, you can’t knock the hustle.
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