Overtourism in the country has recently prompted restaurants to consider the merits of differential pricing.
Overtourism in Japan is fueled by a combination of pent-up post-Covid demands and the weak local currency.
Japan has never been a destination known for hiking up prices for foreigners. But overtourism - fueled by a combination of pent-up post-Covid demands and the weak local currency - has recently prompted restaurants in the country to consider the merits of differential pricing. This year, spurred by a weak yen that has fallen to its lowest level against the dollar in decades, the tourists are back - in big numbers.
And a mayor in western Japan said he was considering charging foreign tourists more than six times the local entry fee to the Unesco World Heritage-listed Himeji Castle. Mr Yonemitsu, the restaurateur, said the influx of tourists isn’t simply an issue of adding extra tables. In Japan, it’s up to every business to decide for themselves if they want to implement two-tiered pricing. That’s not always the case elsewhere, as governments can step in.
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