The men bringing James Dean back to life for a forthcoming film are aiming not just to give his digital likeness a role, but a whole new career.
This Friday, Jan. 17, 2020, photo shows a bust of actor James Dean at the Griffith Observatory in the Griffith Park area of Los Angeles. Travis Cloyd, who is leading the revival of Dean for his appearance in "Finding Jack," says his company will eventually offer the late actor's digital likeness for a range of roles in movies, TV and video games.
Legally, they have every right to do it, via the full agreement of the Dean estate and his surviving relatives. “There are thousands of images that we do have to work with,” Cloyd said. “What we typically do is we take all those images and videos and we run them through machine learning to create that asset.”
For the people behind the Dean project, the negative reaction is as inevitable as they believe the eventual acceptance will be. Cloyd foresees a Hollywood where even living actors have a “digital twin” that helps in their work. These instances have elicited scattered skepticism — both of the quality of the technology and the propriety of the revivals — but audiences have largely accepted them.
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