LONDON, Nov 24 — Jaguar is making a bold leap into the electric future, announcing plans to become fully electric by 2026. This marks the most significant shift in the brand’s...
LONDON, Nov 24 — Jaguar is making a bold leap into the electric future, announcing plans to become fully electric by 2026.
This marks the most significant shift in the brand’s 102-year history, and they are fully committed to it. The company recently unveiled a new logo and a teaser video to go along with the announcement, which has sparked intense debate. The 30-second ad features models in vibrant, unconventional outfits walking across neon backdrops, with no cars or the iconic cat logo in sight.Some have praised the brand for pushing boundaries, while others have questioned the absence of any reference to Jaguar’s legendary cars, like the E-Type or XJ.Managing director Rawdon Glover responded to the criticism on Friday, stating that the company didn’t want to blend in with other automakers.
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