PARIS, March 22 — Jaguar’s ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, the Type 00, which promises...
Escape to Air Day Coffee, a sanctuary for hand brews and homemade bakes amidst the lush greenery of Bukit Seputeh, KL
But the prestigious British brand — owned since 2008 by Indian automobile giant Tata Motors — has embarked on a campaign to remake itself as a ride for a far younger clientele than the one traditionally associated with it. Especially as the market goes increasingly electric. The Type 00 prototype is equally as colourful: the electric blue version shown off looked like it had come from the set of aJaguar’s managing director, Rawdon Glover, on hand to sit behind the prototype’s wheel, called it “a very clear manifestation of all of the future Jaguars that will come”.
The company sold 78,000 vehicles in Europe between April 2023 and end of March 2024, according to its 2024 annual report. But Jaguar hopes the Type 00 tech will prove attractive, with a promised range of 700 kilometres between charges, and models offering up to 1,000 horsepower.
Jaguar Type 00 Electric Cars Electric Vehicle
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