Jaguar has been struggling with changing market conditions, resulting in a loss of $372 million for Jaguar Land Rover in the last quarter.
Few brands have been as well-positioned to take advantage of the rapid shift from sedans and coupes to SUVs and crossover vehicles as Britain's Land Rover, which is in the midst of a rapid expansion of its light-truck lineup.
CNBC: Speaking of systemic issues, Land Rover seems well positioned to respond to the surge in SUV demand. Not so with Jaguar, however. Eberhardt: I don't know. No one has really made much of a market except for Tesla because of the mystique of Elon Musk. The I-Pace is a really cool car and it drives real well. It may be the future but we just don't know yet. It's tough for the industry as a whole to know what the natural demand is. The big problem for all of us manufacturers is residual values are a fraction of what they are on regular cars.
CNBC: In terms of self-driving vehicles, you've teamed up with Waymo, the Google spinoff that will buy as many as 20,000 I-Pace SUVs for its new Waymo One autonomous ride-sharing service. What does that mean for your own plans for autonomy? CNBC: Every senior executive I know in the auto industry has something that keeps them awake at night. How about you?
CNBC: That's not the only trade issue. What about President Donald Trump's threat to put tariffs on auto imports?
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