With new CEO Thierry Bolloré at the helm, Jaguar Land Rover has announced its new global strategy named Reimagine that will see Jaguar become an all-electric brand by 2025. The previously planned successor to the …
With new CEO Thierry Bolloré at the helm, Jaguar Land Rover has announced its new global strategy named Reimagine that will see Jaguar become an all-electric brand by 2025. The previously planned successor to the current XJ large sedan has also been cancelled in its current form, though its nameplate will be retained, said the brand.
The MLA platform will continue to be developed for Land Rover, who will also use a “pure electric biased” Electric Modular Architecture that will support advanced electrified internal combustion, says Jaguar Land Rover. The group-wide Reimagine strategy also aims to simplify manufacturing and its supply chains by consolidating the number of platforms and models produced per manufacturing plant.
To that end, Land Rover will be introducing six new fully electric models within the next five years, spanning the Range Rover, Discovery and Defender model ranges. The first fully electric model from the Solihull brand will arrive in 2024, the company said. Jaguar Land Rover has also committed to long-term investment in hydrogen fuel cell technology, and fuel-cell prototypes will start road trials within 12 months.
Jaguar’s newly confirmed all-electric direction will put it in competition with fellow British marque Bentley, which has aimed to launch its– the year Jaguar goes fully electric – followed by the phasing out of purely internal combustion-powered models the following year in 2026. The Crewe-based brand will go fully electric by 2030.
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