Porsche delivered the most satisfying dealership experiences of any luxury car brand, says the new J.D. Power Study
Luxury Satisfaction: Porsche delivered the most satisfying dealership experiences of any luxury car brand.J.D. Power and Associates this morning released its annual Customer Service Index study, a closely watched measure of which brands are doing the best job of keeping customers happy.
For the first time in the study’s 38-year history, German automaker Porsche delivered the most satisfying dealership experiences of any brand, luxury or otherwise, with a score of 893 points out of 1,000. It was followed by Lexus , Cadillac , Infiniti and Mercedes-Benz .Buick While it didn’t come in first, the big winner in the study is Mitsubishi. It recorded the most significant improvement year-over-year , jumping from 21st in customer satisfaction last year to 12th in 2019.
Customers are also slowly shifting their preferred method of scheduling service to the internet and away from scheduling via phone. In 2015, people preferred to use the internet to schedule appointments 20% of the time versus 64% by phone. This year, those figures are 28% and 59%.
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