“Imagine a day without Latinos,” JBALVIN says. “The day would be frozen.” The reggaetón star opens up about his immigrant roots and his new BodegaWear line with Miller Lite, benefiting Latino businesses.
“Even though I have this different life today, I can’t forget about my beginnings and where I come from,” he tells. “When you go to the bodega, there are a lot of people there that don’t have papers — that’s just the reality. Imagine a day without Latinos. The day would be frozen.”
I have a really close circle. They always keep me grounded. They’re my best friends since I was four years old. I think that says a lot about who we are as a person. I’m not saying that I’m a great person because I have a lot of mistakes, but sometimes people get famous and they forget about the real people. Right? Because they get lost in the cloud. I don’t. My best friend since I was a kid is still around me. They keep me real. And also my mom.
You’re known for great collaborations, but in the last few months, you’ve worked with Ryan Castro, Quavo, Pharrell, Anitta, Tainy and Ed Sheeran, to name a few. Which songs have been your favorites? I like their personality more than anything. It’s more about the good vibes. The music always has a full circle with the way it was, like in the Nineties. But they’re also refreshing it, like Rauw Alejandro with the dancing. We needed that type of artist in our game. When we did, I wanted to support the new thing. That’s why I’m in the middle: I’m not old school because I wasn’t with the OGs, the ones who started it. And I’m not new. I understand both styles pretty well.
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