IVY PARK’s Valentine’s Day Campaign Is Finally Here

I spy Troye Sivan 😍❤️

Considering Beyoncé has gifted us some of the best love songs of all time , it should come as no surprise that she'd create a collection just in time for Valentine’s Day. The campaign and collection put focus on different shades of pink and mainly red. As noted in a press release, in the Western world, red is commonly associated with love, romance, and sensuality. Meanwhile, in the East, red is attributed to good fortune and joy.

Beyonce’s new collection under adidas x IVY PARK is certainly not one to miss. The models for the campaign include singer Troye Sivan, actor Karrueche Tran, legendary model Shu Pei, as well as comedian and supermodel and actor Tyson Beckford. Additional shots also feature Parkwood Entertainment's own KJ Moody, a fashion stylist who has dressed both Beyoncé and Chlöe Bailey.

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