“CES has not had a great track record over the years with women delivering keynotes on the main stage.”
Tech analyst and storyteller, I connect the dots between tech, brands and humansLAS VEGAS, NV - JANUARY 10: CES 2019 sign in Las Vegas, Nevada on January 10, 209. Credit: DamairsStarting my new column right at the end of the year put some pressure on what topic I should tackle.
The lack of female keynote speakers was not the only issue many industry people, women in particular, had with CES over the years. The presence of the so-called “booth babes” continues to anger many. While they were officially outlawed years ago by the CTA, it seems that booth babes are now on stage disguised under tight exercise clothing. Many are quick to point out that these outfits are merely reflecting what you can see in most gyms.
When it comes to booth staff, event organizers should mandate a dress code and participants should always be mindful of the message their team sends out to potential buyers. The way booth staff looks as well how they talk about their product can be a real turn off for buyers who feel they are not even been considered as the addressable market.
If you are a woman in tech, like me, you are very familiar with the T.WA., the “token woman appearance” on keynote stages and panels. I have been one myself several times, mostly being called to facilitate an all-male panel. I used to get upset about being the token woman but soon realized that as long as I felt I had the topic expertise, it was just another occasion to share that knowledge. When I think I am not the best fit, I suggest other women who are.
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