Carolyn McCall noted that the media giant used to be mostly funded by linear TV ad revenue, but now gets about 50 percent from advertising, including digital spending.
McCall added: “I’m fine with uncertainty, because I think we have a robust business, and we actually have a more resilient business now than we did when we went into lockdown. So, I think we can absorb the uncertainty, we just have to keep moving ahead.”
In that context, the CEO noted that ITV used to be mostly funded by linear TV ad revenue, but now gets about 50 percent from advertising, including digital spending, with the other 50 percent coming from its ITV Studios and other businesses. “How we make money has had to change,” she said.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sky CEO: Companies That Don’t Embrace Diversity “Are Just Going to Fall Away”At the Royal Television Society Cambridge Convention, Dana Strong also addressed the Comcast company's European expansion plans, content business ambitions and deal mentality.
Read more »
Jordana Brewster Engaged to Tech CEO Mason MorfitThe 'F9' actress took to Instagram to share the news of their engagement with a sweet post.
Read more »
Sportradar CEO Carsten Koerl Officially Becomes A Billionaire Even As Shares Falter On IPO DaySwitzerland-based Sportradar, which funnels stats from sports leagues to media companies and sports bettors, debuted on the Nasdaq on Tuesday.
Read more »
What Peek.com CEO Ruzwana Bashir Wears to Work—and TravelFounder and CEO of experiences booking website Peek.com, Ruzwana Bashir, tells us what she wears to the office—and travel.
Read more »