A user survey hints at a new project that aligns with Amazon's lucrative push into advertising as a complement to Prime.
thinking about releasing a web browser, a boring-sounding project that could have massive implications. The company hasusers asking detailed questions, including which features would “convince you to download and try” a ““We want to understand what our customers value about current web browsers, and what they wish the browsers could do better,” Amazon wrote in the survey,.
Most people don’t think of Amazon as an ad company, but the company is raking in astonishing marketing revenue.made almost $38 billion dollars in 22, which is more than it made on Prime and all of its other subscription services combined. Part of what makes Amazon so attractive to marketers is the fact that the company sits on a treasure trove of data about what consumers are buying, and what their shopping habits are like. If Amazon could match that informationinternet advertisingAmazon is, at the very least, doing its homework. The survey asked what users use their browsers for, how often they run into frustration with their tabs, and how many hours a day they spend using it.
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