The attacks on a body image book speak to the heightened state of anti-LGBTQ+ hate and the unique cultural position that the American Girl brand holds. MsReads via 19thnews
Enter the American Girl doll and its accompanying brand, which focused on “girlhood bravery, doing good things in the world, and rejecting their mothers’ position in the private sphere.” But, Zaslow said, this commodification of a kind of second-wave feminist idea of girlhood was also “couched in a kind of neo-traditionalism — the focus on history, this notion of girlhood as a time of innocence and purity.
In a statement shared with The 19th, a spokesperson for American Girl said, “We value the views and feedback of our customers and acknowledge the perspectives on this issue. The content in this book, geared for kids 10+, was developed in partnership with medical and adolescent care professionals and consistently emphasizes the importance of having conversations and discussing any feelings with parents or trusted adults.
“I think for a lot of families, it is very welcome to see them say that gender expression can be interpreted broadly, that gender exists on a spectrum, that not everyone who is female was assigned female at birth and that the sex you were assigned at birth may not be how you identify,” Zaslow said. “The way this book is written positions the importance of mental health and of finding an alternative person to talk to if your parent is not the right person….
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