There’s never been a better time to see ‘It’s a Wonderful Life’ on the big screen
The one-time lost Christmas classic “It’s A Wonderful Life” staged an unlikely comeback in the 1970s and 1980s by becoming a December TV staple, after underperforming at the box office and failing to win big at the Oscars when it debuted in the ’40s.
She said ticket sales for the Capra classic are outpacing the company’s next bestselling holiday event screening by 60%. Fathom has long wanted to revive showings of “It’s A Wonderful Life,” Carey said, noting that fans have been asking for it. The company is already hoping to repeat the promotion next year.
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