Zapper CEO Mike Bryer tells TechCentral about why working with customers can be hugely rewarding and why multitasking is a bad idea.
says his passion over the past 20 years has been in the delivery of digital and e-commerce experiences to end users.
Many people are familiar with the Zapper brand – it offers contactless payment options in restaurants and at many other points of sale, along with loyalty and rewards programmes. “My role in the enablement of commerce through digital interfaces – by mobilising teams to efficiently deliver quality experiences – has been one of searching for the best formula to organise and motivate people to produce their best,” he says in this IT Leadership Series interview with TechCentral.
“Driving a minimalist mindset to declutter the experience and simplify the technology stack is key to a successful digital product — and nothing beats talking to your customers for guidance and feedback on what they value.”Zapper customers can perform contactless payments via QR codes, and receive loyalty and rewards digitally from Zapper merchants. Merchants can also accept tap-to-pay card payments from their Zapper merchant app.
, by Marty Cagan. There is nothing more wasteful than building something that customers do not like using, whether physical or digital. Marty is a Silicon Valley rock star who has codified how businesses should go about solving customer pains in a way that they are part of the co-creation process. This lowers business risk, improving the chances of success, and makes for a far more rewarding way of working.
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