Once we outsourced personal growth to a life coach. Now it seems we’re seeking counsel from those who spruik a much deeper connection to self.
O n Christmas Eve, in the small city of Rio Branco in western Brazil, the cosmopolitan fashion and homewares designer JJ Martin meditated for five hours straight, not moving once from her plastic chair through the warm, muggy night.
The eight nights that followed were spent bunking in a squashed commune with an Amazonian tribe in a remote jungle, with no bathrooms or Wi-Fi. One minute Martin was freezing cold, the next she “itched like crazy from microscopic bug bites” – but it seems there was method in her madness. Martin believes in the energetic power of crystals. One of her favourite shops in Milan is Il Sentiero Del Vento, a crystal shop, above.
Ricci-Jane Adams, doctor of philosophy and the principal/founder of Institute of Intuitive Intelligence. “I use embodiment practices like body shaking, breath work, meditation and dance,” she explains, and although she doesn’t work with plant medicines , her ‘pilgrimages’ are in high demand. “You can now be religious in many different ways and spiritual coaches are part of the spiritual marketplace, but they’re also a niche service for upper-and middle-class people. Intuition and empathy are what’s important here: if you consider traditional religions, that’s the kind of relationship people should ideally have with their religious leader/teacher.”
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