The visual appeal of homesteading and hand-making overrides the conservative ideology living in the background — and that’s the point.
Hannah is an icon for aspiring tradwives, but, like Gwyneth in the wellness space, she occupies a logistically and energetically unattainable tier. Both women have some kind of spiritual Red Bull coursing through their veins, matched with unlimited funds. She is married to the son of the founder of JetBlue, which explains the bottomless farm budget. She is Mormon, which explains the number of children . She went to Julliard, which explains the dancing. There isn’t really much mystery here.
Homesteading and hand-making as practices are by no means inherently conservative. Beth Gantz, a homesteader in mid-Michigan who creates content about her farm life, doesn’t feel kinship with tradwives at all. Gantz’s content is visibly tethered to reality in one way that tradwife content usually isn’t: She occasionally includes her husband in posts, which many tradwives conspicuously refrain from doing, making one wonder if there are men in the picture at all.
What does concern me about tradwife content is the way it breathes new life into the old “mommy wars.” The mommy-wars concept first appeared inmagazine in the ’80s, playing off social anxiety about the increasing number of mothers joining the workforce. According to the logic of the mommy wars, women who stay at home to raise their families are the natural enemies of women who leave for work.
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