Is this the new cool dad sneaker brand?
Our affinity toward dad sneakers and ugly-cute footwear isn't slowing down anytime soon. In fact, a certain athletic shoe brand has been seen on the likes of the fashion-savvy lately: Hoka One One. Founded in France in 2009, acquired by UGG-owning company Deckers eight years later, and known for its technical-focused performance footwear, the brand is a top choice for avid runners.
What makes these sneakers so appealing to the fashion set lies within the brand's very own design codes: the extra-cushioned midsole, dubbed"Meta-Rocker," ties in well with the chunky sneakers trend. Plus, its overall simple style serves as a blank canvas for any collaborator. In September, Engineered Garments released its own take on the Bondi B model, adorned in an array of Crayola-worthy colors.
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