For K-pop acts like BLACKPINK, BTS_twt, and JYPETWICE — making it big in the U.S. isn’t only about chasing revenue; it's also about validation.
The weekly chart, which takes into consideration audio and visual streams and radio airplay impressions, is still considered an indicator of mainstream success. And Korean-language music claiming a spot on it is still a big deal. Combined with K-pop acts now filling arenas on a regular basis, booking coveted U.S.
Blackpink headlined Coachella, while Tomorrow X Together are headlining Lollapalooza, where BTS’s J-Hope made history last year.This isn't an unusual practice limited to non-English speaking artists in the industry. In the early aughts, seminal American pop stars like Christina Aguilera and *NSYNC recorded Spanish-language versions of their hit singles.
While major award ceremonies like the Grammys offer industry recognition, it’s no longer where American audiences engage with music. In fact, the more traditional model of album sales, radio play, and Grammy nominations feels outdated in today's streaming landscape. In 2023, a viral TikTok audio can propel an artist into the mainstream. Just look at the rapid ascension of the people's princess, Ice Spice.
There are artists that are hugely popular among a group of people of which other music consumers may have never heard. But there are also certain acts that can resonate across these cultural fissures. “Everyone listens to the new Beyoncé record, right? Everyone's excited about Taylor Swift's Eras Tour,” Mall says. “Even with the fractured mainstream, there are still artists that will bring everyone together.
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