'Is Blockchain-Based Watch-to-Earn Monetization the Future of Video Streaming?' blockchain youtube
that more than 30 million users used Coub.com. The company is entering the Web3 area with the introduction of the Watch-to-Earn model, giving its users the opportunity to get real rewards for each activity that is represented in the content they contribute. When micro-videos are launched in NFT format for purchase and resale on the native platform marketplace, users are going to earn rewards for their likes, comments, reposts, and shares.
In an effort to decentralize the platform, the Coub.com team plans to implement CoubDAO. CoubDAO will empower its users by granting them voting rights on proposed platform improvements and development vectors. All interactions on the platform will be supported by vCOUB governance tokens, which are given for platform engagement, and COUB utility tokens, which may be used for trading NFTs and unlocking new W2E chances.
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