Another analyst says the iPhone 15 Pro and 15 Pro Max will be more expensive. And we're partly to blame for it - here's why.
But I’ll take a different approach right now and tell you that we’re part of the reason the iPhone 15 Pro price hikes are inevitable. We’ll do anything to buy the most expensive iPhones out there, and the iPhone 14 Pro manufacturing hiatus proved that point. As such,In the lead-up to the iPhone 14 reveal, we kept hearing the prices would increase, especially for the Pro models. I explained at the time why it made sense for Apple to raise prices, with the post-COVID war economy to blame.
While discussing Apple’s financial performance for the December 2023 quarter, Tim Cook told investors that we, the buyers, are willing to pay more for the best iPhone experience possible. The iPhone 15 Pro could start at $1,099 instead of $999. The iPhone 15 Pro Max might cost $100 to $200 more than its predecessor. That means a starting price of $1,199 to $1,299.
I will point out that we’re not done worrying about the economy, inflation, and the cost of making and selling goods.
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