Inventing Impact—Decisive Moments Of Under 30 Visionaries

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Inventing Impact—Decisive Moments Of Under 30 Visionaries
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Meet four Forbes Under 30 alums who made bold career moves, taking on transformative social missions to build better futures in their industries and beyond paid USMacallan

While working for a foundation in San Diego focused on self-sufficiency and farming, Paley was stunned to learn that one in six people in the city were hungry. “Given that 40% of the food in this country ends up in a landfill, I felt like there had to be a way to resolve these two issues together,” she says.

Amend was running a creative agency for mission-driven brands when he first began thinking about the internet’s impact on the environment. After learning that the internet pollutes more than the aviation industry he switched all of his clients’ websites to solar-powered hosting, providing them with badges to showcase the change.

Growing up in Mississippi, Allen had long been aware of the lack of financial education in small, lower-income communities. But after spending a few years in Silicon Valley, where she’d worked as an app developer, she was especially struck by the disparity. Menezes first got the social justice itch while running TapIn.tv, the live video streaming startup that he founded in 2012. “There was this huge inequity in Silicon Valley,” he says. “People were working on big problems but they weren’t necessarily serving a lot of the U.S. population who come from marginalized, lower-income backgrounds.”

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