The Central Bank of Jamaica has become something of a viral sensation, using reggae to communicate a monetary policy that has helped the Kingston stock exchange surge more than 300% in five years.
The best-performing stock market in 2018 was an unlikely contender — and better known for its beaches than its economy. The Jamaican Stock Exchange has surged more than 300% over the last five years. Above, Treasure Beach in southeast Jamaica.
Nigel Clarke, Jamaica’s finance minister, said no one anticipated the videos to receive as much attention as they did, but he was pleased with the effectiveness. “Jamaica is emerging from a period of high debt and low growth over a long period of time,” he said. “Now we’re seeing growth at a level of 2%, and we’ve had 16 consecutive quarters of economic growth, the longest such stretch of quarterly growth since we started measuring.”
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