A new powdered beer from Klosterbrauerei Neuzelle is the future of making beer in a more environmentally friendly way.
, has developed what they call the "world's first powdered beer." The zero-alcohol, high-dextrin beer was brewed as usual before it was processed and turned into a powder or granulate that dissolved in water.and collaboration with other unnamed "technology partners." The company behind it, the German brewerywants to change how beer is made by shortening the process and using less raw materials and energy.
"The time is ripe to put classic beer production and logistics to the test [given] the way we treat our environment," commented a shareholder of the Neuzelle monastery brewery, Helmut Fritsche, on the revolutionary project. “Billions of liters of water are transported to consumers worldwide because beer consists of up to 90 percent water. From an environmental point of view, we are already saving on transport, but not yet on the use of resources and [production costs],” he added.
Even though there may be benefits, the company knows that people who like classic pilsner and craft beer may be skeptical of the product, especially in Germany. Therefore,has identified global resellers as their primary target group. These re-sellers don't have to know anything about brewing, but they can make the granules work for the end consumer.
the company has already saved on transportation, but they still need to focus on using resources and reducing production costs.has the potential to change how beer is made, cut costs and environmental damage, and be a disruptive and revolutionary step forward in the beer industry.
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