Instagram wants to become the future of shopping, but it has a massive fake fashion problem

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Instagram wants to become the future of shopping, but it has a massive fake fashion problem
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Louis Vuitton, Chanel, Gucci, and Nike are among the most counterfeited fashion brands on Instagram, according to a report by Ghost Data.

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Features such as Instagram Stories are helping counterfeit sellers to market products more easily without leaving a long-term trace. According to Ghost, the number of counterfeit accounts active on Instagram has risen by 171% in the past three years. In 2016, counterfeit accounts published a total of 14.5 million posts. In 2019, they published more than 64 million posts — a growth rate of more than 341%, according to the report.

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