British artist Shantell Martin has reinterpreted the iconic Camaleonda sofa, which is very much having its moment in the spotlight.
” This week, she lived up to her own words by turning her pen to an unusual canvas: B&B Italia’s Camaleonda Sofa.
Oh yes. The bulbous couch, designed by Mario Bellini in 1979, just got a modern makeover. Usually adorned in leather, corduroy, velvet, or, Martin put hers in a white fabric conducive to dreamy doodling. In front of a live audience on Tuesday night in Miami, she adorned the piece with artful squiggles, female faces, and phrases like “yes” or “be you be who.”
Visual artist Shantell Martin works on her piece, Shantell Martin x B&B Italia, at B&B Italia in Miami.Martin was taken with what she views as the timelessness of Bellini’s creation. “When I was researching, that was what stood out—the simplicity of the design.” She felt an immediate visual connection to the Italian maker: “That’s also how I work. It's about creating a lot of impact, but with the least amount of lines.” In her iteration, she embraced plenty of white space.
It’s just the latest high-profile moment for the iconic design, which was recently re-released by B&B Italia in 2020. Yet Martin’s moment has an additional, perhaps longer lasting impact. The Camaleonda, is, yes, a very famous design. It’s also a 40-year-old one which risks remaining in the annals of its history rather than evolving into the future. But Martin—a young, buzzy artist—shows that the Camaleonda Sofa is ready to stay relevant for generations to come.
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