Facebook Reels will show up for some users in Facebook's News Feeds. Instagram users will also be able to cross-post their Reels to Facebook.
Reels—a TikTok-esque function from Instagram—into the main app and platform, in another attempt to try and wean Tiktok users away from the competitor. Facebook Reels is already being tested by some users in the U.S., India, Mexico and Canada.
According to Facebook, “nearly half of time” spent on the app is dedicated to watching videos, and Reels is growing “especially quickly”. The ability to post Reels on Facebook will also give users another platform to share their content, but do we really need another place to watch short-form videos?, Facebook introduced the TikTok copycat Reels to Instagram—and it has since became a place for users to watch TikTok videos, or Tiktok-ish content without needing to download a separate app.
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