Instagram is encouraging brands to load up their ads with features that drive consumers to take an action.
Commerce has become a battleground for platforms': Instagram will now let influencers sell products directly on the platform
In March, Instagram rolled out a feature that lets advertisers poll users. Mobile app gaming company NextGames and Dunkin' Donuts have tested such polling stickers in their Stories ads, said Maria Goa, a product marketing manager for monetization at Instagram, during a session about Stories at Facebook's F8 developer conference.
A digital video exec who attended Instagram's session said Facebook has so many ad formats, it's hard to know how to spread budgets across them. This exec was also looking to understand how Stories compare to other video ad placements.Instagram wants brands to rethink stickers Instagram is urging restraint when it comes to using graphics on top of a Story. Unlike polls or hashtags, images can't be clicked, and Instagram said that it sees brands over-use stickers. In one example it gave, a yoga brand added Instagram's
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