Head of Instagram Adam Mosseri told BuzzFeed the goal was to create a 'less pressurized environment.'
Instagram is testing hiding users' likes on the newsfeed.Mosseri said the inspiration for the trial came from Instagram's popular Stories feature.Instagram is testing hiding users' likes on the newsfeed in an effort to make the platform less of a drain on people's self-worth.
The test format will stop users from seeing like counts on photos and view counts on videos posted by others. Users will be able to see their own metrics by clicking through on specific posts. Specifically, the trial seems geared towards people measuring their self-worth against their Instagram engagement."We do hear people worry about how many like counts they get," Mosseri said.
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