How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales
, launching Instagram and TikTok accounts for their Poshmark Closets has bolstered their careers and driven sales, they said.
Each week, Ermisch makes about $1,000 in sales and will spend between $150 and $250 on new inventory and supplies, he said. Some weeks he'll splurge, spending over $400 if he finds a lot of new items. "It's given me a lot more returning customers," Ermisch said. "There are people that specifically buy from me and my boyfriend just because they like our videos and they like our pictures. They like talking with us on Instagram and it also adds that level of trust."
Kaitlin Kao started selling on Poshmark when she was 16 with her own clothes, then her sister's, her parents, and eventually buying thrifted pieces to resell. Kao spends about $250 to $350 per month buying new inventory from thrift stores or bulk wholesale orders, she said. The prices she sets vary piece by piece. But for items she buys for $10 to $15, she'll usually sell these for $40 to $50, she said.
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