The bombastic, rambling speeches are still there. So are the insults and grievances. But there's something different about former President Trump's 2024 campaign: It's organized and focused in ways his previous campaigns were not.
Supporters and foes alike have noticed the difference — and the absence, so far — of the infighting and revolving-door staff that defined Trump's previous campaigns and much of his presidency."In 2016, his campaign was basically his family and a handful of operatives who wouldn't have gotten hired by any of the other campaigns.
They're focused on "moving mud" — building ground operations in early primary states — and on having Trump attack DeSantis before the Florida governor enters the race.Jason Miller, a longtime adviser; Steven Cheung, who heads communications; and Brian Jack, a well-connected former White House political director and aide to House Speaker Kevin McCarthy.The advisers say they're steering Trump toward what they see as his best asset: retail politics.
Trump aides said their want his discussions of policies to not be "fly by the seat of your pants" style. On education, for example, they aim for him to talk about charter schools rather than "railing on wokeism." At Mar-a-Lago the advisers have had Trump reviewing and editing scripts for policy videos to post on social media, in addition to his usual routine of golfing and hosting dinners with donors, supporters and state GOP party officials.In his speech at CPAC last month, he gave a dark, controversial speech loaded with inaccurate claims about crime, the economy, foreign policy, President Biden and more.
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