Inside the world of one of YouTube's most popular food vloggers (Via thegoods)
” When I meet James in Chongqing, he’s only a few cities deep into a worldwide noodle tour that will take him through Central Asia and into southern Europe. The whole trip will last at least two years, he says, a journey that plenty of Bourdain-weaned millennials would sign up for in a heartbeat.
“I try to show them my excitement for the food, and how cool what they’re creating is, and how cool China is in general,” James says. “When people see me really into it, or asking really specific questions, or just giving a thumbs up, they [open up]. It’s everyday for them, but here’s a foreigner who thinks it’s the coolest thing in the world. They share so much. That’s my goal.”Now we’re in a Chongqing alleyway deep in a concrete, working class neighborhood.
This is emblematic of a contradiction that tails the Food Ranger, as both a person and a YouTube brand. James tells me a number of times that his videos are not a political act. He says he is proud of how the Food Ranger portrays Chinese people as buoyant, garrulous, and, most importantly, differentBut he stops short of saying that his street food commentary should be lumped into any broader analysis or advocacy of domestic Chinese issues.
James has made a career highlighting the exact cuisine that’s under assault by China’s rapid development. Obviously, he’s noticed the effects of the injunction. It has become harder for the Food Ranger to find the places that make his documentation valuable — the teensy plastic stools, the prices that hover around three-and-a-half yuan , and the aroma of Sichuan pepper billowing out of a silver pan perched on the edge of the street.
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