Social media advertising has taken on outsized proportions during the effort to recall Gavin Newsom because of the compressed campaign schedule.
In their social media campaign to remove Gov. Gavin Newsom, recall supporters are blaming him for a wide variety of ills, each advertisement targeted to specific voters based on their demographics and interests.
Anne Hyde Dunsmore, campaign manager for Rescue California, said social media ads also are more effective because they can be “micro targeted” to individual voters based on age, ethnicity, residency and interests. The water advertisements are going to people in the Central Valley and the homeless ads to urban areas, she said.
Before the recall election got underway, polling showed substantial approval of Newsom’s actions as governor, Nalder said. Michelson agreed, but noted that former New York Gov. Andrew Cuomo,, also was highly popular just a short time ago. He was elected by a higher margin than Davis and does not face a well-known, charismatic movie star with wide name recognition.
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