For decades, the mall at 75 East Broadway in New York City catered exclusively to Chinese wholesalers, but a new generation of gallerists and boutique owners are setting up shop
“I think it’s nice,” Zheng said of the second floor businesses at 75 East Broadway, “but I also think that this mall was mostly an Asian mall, so it kind of fell apart because of COVID. A lot of people have left, and everyone on the first floor are literally the last people that we know.”
“It used to be a very busy area,” a woman named Ying told me; her father works in the salon downstairs. “Most of the stores in the mall are closing right now. I heard on the news that they’re trying to remodel, but I’m not sure. The rental fees are getting higher every year, and most shop owners just can’t afford it, so that’s why they have to close down.”that Chinatown would receive a $20 million rehabilitation grant, part of which will go towards reimagining the East Broadway Mall.
“I don’t feel connected to those upstairs businesses,” Mogadassi said. “Many opened up quite a bit after we opened. We have very different sensibilities... and I would never have wanted to open a gallery up there if there were already a bunch of other galleries operating out of those spaces. It’s precisely for this reason as a gallery we never participate in art fairs.
“We thought that it would be a detriment that there were no windows to the outside and no street traffic, it’s hard to know [the store] is even there, but that's what kind of made it feel so safe for a lot of people,” James said.has worked for James Veloria for around 4 years. “We’ve had such a great experience here," Doyle said. “I feel like it keeps us safe and secure, being all queer and trans, and we always are running around the store trying on clothes.
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