Inside the battle over Florida, the country’s largest medical cannabis market:
, is aggressively discounting its prices. Jordan, the company’s chairman, assured analysts during its second quarter earnings call that the price war in Florida is not hurting the company’s margins in the state.
Over the last year, a rash of companies have expanded to Florida to build a business in one of the country’s largest cannabis markets. “The current operators out there haven't been doing the best job offering quality flower,” says Berner. “I think anyone that brings quality cannabis to the table in Florida will succeed.”
“I decided that there's going to be a Florida land grab,” he says. “I don't believe every town is going to have 10 marijuana stores. It's unlikely, right? So, I said to my team, we got to move now.”Sandelman said that they will get each of their 40 dispensaries to generate $4 million per year per store by the end of 2022 and that Florida will be key to the company’s cashflow and profitability.
Kim Rivers, the CEO of Trulieve, says she’s not taking her eye of the country’s third-largest market even though it expanded to West Virginia and Georgia and announced a. Trulieve boasts the most dispensaries in the state, currently at 92 locations.
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