Allies of Florida Gov. DeSantis see the large-scale field program as the centerpiece of an effort to overtake former President Trump.
“Well, a little bit about [Ron] DeSantis,” he began. “Obviously, he’s a Republican candidate wanting to fight, and cut taxes. He’s a pro-life candidate. And he’s also fighting for the parents’ rights and the indoctrination that’s going on in schools. And, you know, he’s got a long history of like, elite education. He went to Yale and Harvard, worked his way through, was a JAG officer … and basically, we’re out here supporting [him] and want to know if you wanted [additional] information on him.
Joe Williams, the senior field training director for Never Back Down, told Craddock that, considering it was only his second time practicing, “that was pretty doggone good.” “Ron DeSantis has the same fire as Trump, but he’s more disciplined and more effective at governing,” one slide reads. “Political rallies are meaningless if conservatives don’t get the job done. DeSantis gets the job done. Trump didn’t.”
“This tactic — though reflective of the candidate it’s meant to support — is gutless,” he continued. “It will backfire and render Rob DeSanctimonious a small footnote in the long list of losers who adopt Democrat tactics in their efforts to attack President Trump.” Meanwhile, Vanguard Field Strategies, which has ties to the Never Back Down effort, is currently the target of a Nevada lawsuit alleging the firm “defrauded” the backers of a signature-gathering effort in the state.
Multiple Never Back Down officials said the emphasis for these canvassers is on quality interactions with voters rather than on how many households can be hit during a single shift — a metric that insiders told NBC News in earlier reporting can incentivize cheating or lead to more untrustworthy data. So far, Never Back Down said more than a quarter of their door knocks are leading to conversations with voters.
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